How to Use AR and VR to Improve Your Business in 2023
written by Mario Ramic
April 7, 2023
Get Ready for VR
The upcoming age of virtual reality and its potential to change the way businesses operate
Virtual reality (VR) is a technology that creates a computer-generated environment where users can interact with objects or other people. VR offers an immersive and realistic experience that can simulate various scenarios and situations. VR has been mainly associated with entertainment and gaming, but it has also been expanding its applications to various industries and sectors. In this blog post, we will explore some of the ways VR can change the way businesses operate and benefit from this emerging technology.
One of the main advantages of VR for businesses is that it can enhance customer engagement and satisfaction. VR can enable customers to try before they buy, which can increase their confidence and loyalty. For example, Lowe's Home Improvement uses VR to let customers design their perfect bathroom or kitchen and then walk into the finished space as a kind of test drive. Customers can also order the products and services they have experienced in the store's Holoroom. This way, VR can help businesses showcase their products and services in a more interactive and personalized way.
Another benefit of VR for businesses is that it can improve employee training and collaboration. VR can provide a safe and cost-effective way to train employees in specialized skills or dangerous tasks, without risking damage or injury. For example, VR can help medical professionals learn how to perform surgeries or handle emergencies in a realistic environment. VR can also help employees collaborate across distances and time zones, by creating virtual meeting rooms or workspaces where they can share ideas, data, and feedback. For example, VR can help architects, engineers, and contractors visualize complex product configurations or construction site plans.
A third advantage of VR for businesses is that it can foster innovation and creativity. VR can help businesses explore new possibilities and solutions, by allowing them to experiment with different scenarios and outcomes. VR can also help businesses create engaging and memorable experiences for their customers, partners, or stakeholders, by immersing them in a virtual world that matches their needs and preferences. For example, VR can help tourism businesses create virtual tours of exotic destinations or historical sites, or help entertainment businesses create immersive stories or games.
VR is not just a futuristic or niche technology, but a powerful tool that can transform the way businesses operate and compete in the market. VR can help businesses enhance customer engagement and satisfaction, improve employee training and collaboration, and foster innovation and creativity. As VR technology becomes more accessible and affordable, more businesses will be able to leverage its potential and benefits.
In this article we will demonstrate the most effective ways businesses can use VR in various use cases.
1. Product Demonstrations
AR and VR can be used to create immersive experiences that allow customers to "try on" or experience products before purchasing. For example, a furniture retailer could create an AR app that allows customers to place a virtual version of a couch or chair in their living room to see how it looks and fits. This technology allows customers to get a better sense of how products will look and function in their own space before making a purchase, which can increase customer satisfaction and reduce the likelihood of returns.
IKEA Place: The IKEA Place app uses AR to allow customers to virtually place furniture in their home before purchasing, making it easier for customers to visualize how the furniture will look and fit in their space. This helps customers make more informed purchasing decisions and reduces the likelihood of returns. IKEA Place has been a successful app for IKEA, as it has increased customer engagement, satisfaction, and loyalty. According to a case study by Google, IKEA Place has been downloaded over 12 million times since its launch in 2017, and has generated over 2.3 billion product views. The app has also improved the conversion rate of online sales by 11%, and reduced the return rate by 22%. Moreover, the app has enhanced the brand image of IKEA as an innovative and customer-centric company, and has received positive feedback from users and media outlets.
L'Oreal's Makeup Genius: L'Oreal's Makeup Genius app uses AR to allow customers to virtually try on makeup, allowing customers to see how different products and shades will look on their face before purchasing. This not only enhances the customer experience, but also reduces the likelihood of returns. L'Oreal is one of the world's leading cosmetics companies, with a portfolio of brands that cater to different segments and needs of consumers. However, the company faced a challenge in the Chinese market, where online shopping for cosmetics was growing rapidly, but consumers were reluctant to buy products without trying them on first. How did L'Oreal overcome this barrier and increase its sales and brand loyalty in China? The answer is the L'Oreal Makeup Genius app, a revolutionary tool that uses augmented reality technology to allow users to virtually apply L'Oreal makeup products to their own faces. The app was launched in 2014, and soon became a hit among Chinese consumers, especially young women who were influenced by the "selfie culture" and the convenience of online shopping. The app allowed users to see how different shades and combinations of products would look on them, and also provided recommendations based on their preferences and personalities. The app also directed users to online marketplaces where they could purchase the products they liked, thus creating a seamless link between online and offline channels.
2. Brand Experiences
Businesses can use AR and VR to create branded experiences that engage customers and build brand awareness. For example, a car company could create a VR experience that allows customers to take a virtual test drive of a new car model. This type of immersive experience can help customers feel more connected to a brand and can create a lasting impression that increases the likelihood of brand loyalty and repeat business.
Audi created a VR holoride experience that allows customers to explore their new car models, allowing customers to experience the car's features and design in a more immersive way. This helps customers make more informed purchasing decisions and creates a memorable brand experience. Audi is the first car manufacturer in the world to bring virtual reality entertainment by holoride to series production. The technology adapts the virtual content to the car’s driving movements in real time, creating a multimodal gaming event for the backseat passengers. At CES 2023, Audi offered media professionals and trade show visitors current content and a new VR game through “experience rides” in selected models. The game is called “Pixel Ripped 1995: On The Road” and it is an exclusive preview of the holoride platform.
3. Interactive Packaging
AR can be used to make product packaging more interactive and engaging. For example, a food company could use AR to create packaging that displays recipes or nutritional information when scanned with a smartphone. This type of interactive packaging can increase customer engagement with a product and can provide additional value beyond the product itself.
Interactive AR packaging can offer various benefits for brands, such as:
- Providing additional information and storytelling about the product, its features, ingredients, origin, sustainability, etc.
- Offering entertainment, gamification, rewards and incentives to encourage purchase and repeat purchase
- Creating a direct dialogue with customers, collecting data, feedback and insights
- Differentiating from competitors and creating a memorable impression on customers
- Leveraging partnerships, sponsorships, promotions and events to add value and relevance
- Jack Daniel's AR Experience:
This app takes consumers on a virtual journey of the Jack Daniel Distillery through a series of pop-up book-style dioramas. Users can learn about the whiskey-making process and the history of the brand.
- Mojokaii AR animated booster:
This app gamifies tasting and engages customers to collect all product varieties. Each product has a unique AR story and effect that is triggered by scanning the label.
- Herbal Essences AR Experience:
This app displays an interactive beachscape around the bottle and educates users about the product and the plastic waste problem. Users can swipe the screen to help clean the oceans and learn how to recycle the bottle.
4. In-store Experiences
Retailers can use AR and VR to enhance in-store experiences and drive sales. For example, a beauty retailer could use AR to allow customers to try on makeup virtually before making a purchase. This type of technology can create a more personalized and engaging shopping experience for customers and can increase the likelihood of a purchase.
- Sephora's Virtual Artist App:
Sephora's Virtual Artist app uses AR to allow customers to try on makeup virtually in-store, allowing customers to see how different products and shades will look on their face before purchasing. This enhances the customer experience and reduces the likelihood of returns.
5. Virtual Events
AR and VR can be used to create virtual events that allow businesses to connect with customers and showcase products or services. For example, a fashion brand could create a virtual fashion show that customers can attend from anywhere in the world. This type of event can create a sense of exclusivity and excitement around a brand, and can allow businesses to reach a wider audience than would be possible with a physical event.
- The NBA VR App
The NBA used VR to create a virtual reality experience that allowed fans to watch games in a fully immersive environment, creating a more engaging and memorable fan experience.
In summary, AR and VR technologies offer a wide range of possibilities for businesses looking to enhance their marketing efforts, from providing more engaging product demonstrations to creating fully immersive brand experiences .By leveraging these technologies, businesses can increase customer engagement, build brand loyalty, and drive sales.
As we've seen, AR and VR technologies offer a range of exciting possibilities for businesses looking to enhance their marketing efforts and create more immersive customer experiences. However, implementing these technologies can be complex, and it's important to work with a partner who has the expertise and experience to guide you through the process.
That's where Takeaway Reality comes in. As leaders in metaverse consulting and AR/VR development, we have a deep understanding of these technologies and how they can be applied in a marketing context. Whether you're looking to create a virtual storefront, design an immersive brand experience, or develop an AR app to showcase your products, we can help.
If you're interested in learning more about how AR and VR can help you reach and engage your customers in new and exciting ways, we encourage you to visit our website (takeaway-reality.com) and get in touch with us today. Together, we can create a marketing strategy that takes your business to the next level.