We are often asked how we came up with the idea for VR for Events. The truth is, we didn’t. The idea to create an extremely user-friendly VR game for event attendees came from the incredibly talented executive team of FFIND, now widely known for creating incredible event experiences in the market research industry (and beyond). 

FFIND, apart from being one of the most recognizable names in the market research industry in the EU, is also our longest standing partner. In partnership with FFIND, we have created Rexee - the world’s most comprehensive VR market research tool. You can read more about this here.

In early 2024, the Rexee research paper was selected by ESOMAR, the world’s most prestigious market research organization as they early on recognized the potential of this solution. 

The paper and Rexee as a whole were to be presented during the 2024 ESOMAR Congress in Athens, one of the most important events in the market research industry. We wanted to do something special. 

After some deliberation, we decided to create a treasure hunting game in the theme of the congress. Since the theme of the congress was ancient Greece, we decided on building an immersive experience where event attendees could immerse themselves in an ancient Greek temple. 

We were lucky to have ESOMAR as an organizer, they not only embraced this innovative approach, but were very enthusiastic and provided us with a separate space for this activation. 

With all these factors aligned, we set out to work and managed to build something so memorable that people ask us about it even a year after it was deployed during the Congress. 

The experience was fairly simple, and, in many ways, much rougher around the edges than the collection of games (where is the ball, simon says, product inspection, memory) we currently have in stock for VR for Events. 

The player starts out in a beautiful ancient temple above the clouds. In front of them, they see 3 incomplete statues of 3 Greek gods, each of them missing one item. 

Behind the player, there are ancient Greek items such as vases, spears and pots, but also, there are the items that the statues are missing. 

The player's task is to locate these items, pick them up and bring them to the correct statue. 

Once the player brings all the items to the correct statue, they come to life and start speaking.

After a brief talk given by the statues about the market research industry, the experience ends and the player is prompted to remove the headset. 

In total, the experience lasts 2-3 minutes and intentional design choices were made to make it incredibly simple to use. For example, there are no controllers, everything is controlled using natural hand gestures only and navigating the experience is incredibly simple.